Preamble
rappjderm – Dermatologisches Zentrum takes the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy. The use of our website is generally possible without providing personal data. Insofar as personal data (e.g. name, address or email addresses) is collected on our website, this is always done on a voluntary basis as far as possible. This data will not be passed on to third parties without your express consent.
We would like to point out that data transmission over the Internet (e.g. when communicating by email) can have security gaps. Complete protection of data against access by third parties is not possible. This privacy policy informs you about the processing of your personal data such as your address and email address and about your rights under the new General Data Protection Regulation.
Data Controller responsible for data processing:
rappjderm – Dermatology Center
Allmeindstrasse 5
8645 Rapperswil-Jona
Tel. 055 224 10 60
Fax 055 224 10 68
info@rappjderm.ch
You can reach our data protection officer at the above address or at
info@rappjderm.ch
Purposes and legal bases of data processing
We process your personal data in accordance with the provisions of the EU General Data Protection Regulation (GDPR), the Swiss Data Protection Act (BDSG) and all other relevant laws.
The legal basis for the processing of your data is Art. 6 (1c) and (4) Recital (47) GDPR. If special categories of personal data are required for this, we will obtain your prior consent in accordance with Art. 9 (2a) in conjunction with Art. 7 GDPR. If we compile statistics with these data categories, this is done on the basis of Art. 9 (2j) GDPR in conjunction with Section 27 BDSG.
We also process your data if this is necessary pursuant to Art. 6 (1f) GDPR in order to protect our legitimate interests or those of third parties.
This may be the case in particular:
- to ensure the security of our systems,
- for advertising our own projects and for market surveys and opinion surveys,
- for the prevention and investigation of criminal offences, in particular through data analysis to ensure…
- …detection of processes that could indicate misuse.
In addition, we process your personal data to fulfil legal obligations (e.g. regulatory requirements, commercial and tax retention obligations). The legal basis for this is then the respective statutory regulation in conjunction with Art. 6 (1c) GDPR. If we wish to process your personal data for a purpose not mentioned above, we will inform you in advance.
We do not carry out any profiling.
Recipients of your data
- Data processing in the practice: enquiries and requests for information
- Lawyers: legal services
- Tax consultant: payroll and financial accounting
- Disposal company: commissioned data processing for the disposal of files and data carriers
Duration of data storage
We delete your personal data as soon as it is no longer required for the above-mentioned purposes and any existing statutory retention periods have expired.
Verification and retention obligations arise from the Swiss commercial law, tax laws and the Swiss Anti-Money Laundering Act, among others. The storage periods are then up to ten years. If claims can be asserted against our company, we will retain the data until the statutory limitation period has expired. We retain personal data that is relevant to an existing legal dispute until the legal dispute has been concluded.
Your rights
You can request information about your data stored by us at any time using the contact details given above. You also have the right to demand the correction of incorrect data or, if the legal requirements are met, the correction, restriction or deletion of your data. You can informally object to the use of your data for the purposes of direct advertising or market research at any time. Upon request, we will send you your data stored by us in a structured, commonly used and machine-readable format that you can use for further processing.
What data do we collect?
- Access data generated by accessing our pages
- Contact data that you enter yourself, e.g. in forms (email, newsletter, enquiries)
- Pseudonymised tracking data with the help of cookies
What do we use the data for?
- For the provision and secure operation of our website
- To send information requested by you (by email, by newsletter)
- To optimise the content and usability of our website
- For processing all business transactions
How do we protect your data?
To protect your data, we take effective state-of-the-art security measures to ensure confidentiality. Data exchange with our website is encrypted. You can recognize this by the abbreviation HTTPS (Hypertext Transfer Protocol Secure) in the address bar of your browser. Our employees are expressly obligated to handle personal data confidentially.
Who can I contact regarding my data?
You can contact us with data protection concerns at any time by email at info@rappjderm.ch.
Cookies and tracking
When our website is accessed, the IP address of the accessing system, the accessing page, the accessed page, date, time, transferred data volume, status data (error code) as well as the browser and operating system of the accessing system are stored in log files on our systems. We use this data for operational monitoring and to create anonymous access statistics. We do not analyse this data at the personal level, e.g. to create user profiles.
We use cookies on some pages of our website to provide you with a more personalised service. You can adjust your browser’s settings so that it informs you about the use of cookies or does not allow them to be stored. You will still be able to use our website, but it may be less convenient.
Google Analytics
We use Google Analytics from the US company Google Inc. to carry out usage analyses of our website.
A cookie containing usage information is set on your computer. The cookie is transferred to a server of the service provider, possibly in the USA, and stored there. You can find information on its use in Google’s privacy policy here
We also commission Google to shorten IP addresses using the AnonymizeIP() function in order to ensure that data does not trace back to individuals. The data collected is provided to us by Google so that we can statistically evaluate and analyse relevant website activities. The abbreviated IP address transmitted through the use of Google Analytics is not merged with other Google data. You can prevent the storage and processing of cookies in three ways:
Linking external offers and external services
We also refer to websites of other providers on our web pages if we wish to draw your attention to their content. We also link to our Facebook and Instagram pages. Links can also be to videos on YouTube, for example, which we make available there ourselves. When accessing such third-party sites, we have no control over how the provider handles your data. Please refer to their privacy policy for more information.
We also integrate services from other providers on our website that we consider useful. If data about you is collected, processed or used when you use the website, this only happens if you enter the data yourself. The contact person for this (the “data controller”) is the respective provider. The privacy policy of the respective provider applies to the use and processing of your data.
Our contact forms
If you send us an enquiry using the contact form, we will only store your personal data for the purpose of fulfilling your request, e.g. to answer your enquiry, send you the requested material or process any other request. Your data will only be transmitted in encrypted form. You can recognise this by the addition of HTTPS in the address line of the respective contact forms.
Newsletter
If you have given us your consent, we will also use your data to inform you about promotions, services, offers and events at the practice.
If you order one of our newsletters, you will be sent a confirmation email with a link. Only when you click on this link will you be added to the mailing list of recipients for the newsletter you have ordered (double opt-in procedure). The link is valid for 30 days and then expires. If the order has not been confirmed by clicking on it during this period, all data will be automatically deleted. If the order was successful, we store your email address, your IP address(es), the date and time of the order or unsubscription and, if you have entered them, your first name and surname. You can unsubscribe from the newsletter at any time using the link at the end of each newsletter.
Photos
The images used on the website come from our own stock or from paid sources for which we have paid a usage fee. The images are marked accordingly with a source note.
As a matter of principle, we check any photos or videos of persons we publish in the context of events or campaigns for copyright exceptions. However, if you do not agree to the publication of a photo on the website, please let us know at info@rappjderm.ch. We will check the situation immediately